What are social norms and how do they influence our behaviour?

Introduction To ask a human what and how influential social norms are, is a little bit akin to asking a fish: What is water and how does it affect you? The difference: fish seem to honour the old latin proverb si tacuisses, philosophus mansisses and don’t embarrass themselves by trying to answer. Humans are ultra-social beings, with a capacity to….

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